Increased #Following
Cure Cocktails and Events
Social Media Marketing Strategy
Content Creation
Copy Writing
Hit 1,000 follower
milestone in 3 months.
I started working with Cure Cocktails when they only had 516 followers on Instagram (August 10, 2023).
Problem:
Cure Cocktails, a small Miami-based business, provides mobile bar services for events. They were struggling to attract followers on Facebook and Instagram despite efforts over the past year [2022]. Cocktail Making Workshops have been added as a new service and they needed to sell tickets to fill seats.
Posts or it didn’t happen
Scheduled organic ads to bring awareness to current followers about the events and to increase follower count.
Solution
Established branded content design and strategy.
Collaborated with partners for paid partnership ads.
Used relevant user-generated content (UGC) to highlight the value in partying with Cure Cocktails.
Ran a mix of multiple organic and paid video ads on Facebook and Instagram targeting ideal audiences respectively for location and event theme.
19 new
followers
58.3% inrcease
416 new followers
502.9% inrcease
Results:
Reached 1,000 Instagram followers
Increased a views
Sold 40-60% percent of tickets per event.
